Our momstown mission
Our mission is Connecting neighbourhood moms.
One community at a time.
momstown.ca is a social networking, media and event company geared for
moms with children aged 0-6 years old. The dual goal of each momstown
chapter is to connect neighbourhood moms both online and in-person
with over 20 local, in-person events monthly. Additionally, as a
media company we invite and integrate brands and local advertisers
into our mom dialogue.
momstown is here at the right time and the right place. momstown is
part of the social networking wave that is changing the way the
online world operates and how society is behaving, learning and most
importantly, parenting.
Join the momstown movement
We’re looking for moms, like you, to
join the momstown movement.
Are you searching for a business that is flexible and family friendly?
Are you passionate about children, parenting, and connecting with
like-minded mothers? How about internet-savvy, enthusiastic,
self-motivated and leadership driven? Are you looking for an income, a
fulfilling way to contribute to your family and an at-home business
you can be proud of?
momstown is a dynamic small business to run - fun event planning with
revenue earned from advertising sales and membership fees. It's
perfect for a mom who wants to continue being the primary parent
while owning a family-focused and mommy relevant business. momstown
may be the right choice for you.
A bit about momstown
momstown is the original Canadian mom network, the only mom ‘website’ to plan regular events and achieve massive reach within the social media sphere.
Initially launched in August 2007 in Burlington, Ontario, with a focus
to create a more integrated moms group, momstown was an immediate
success because it met a relevant need in a unique and modern fashion.
Our teacher-developed momstown educational curriculum is focused on
early literacy, community involvement & local parents.
Today, with strategic partnerships with CBC Kids, Scholastic Canada and
a study commissioned by the University of Waterloo on the benefits
to mothers brought by momstown, we are not the only ones to recognize
the value that momstown brings to a community.
Our national network of momstown influencers and bloggers, with
real-life neighbourhood connections, is the host of hundreds of monthly
community events for moms and is unique gem in Canada.
A momstown License Includes
- Exclusive license to own and run your momstown geographic territory
- Revenue from all local membership fees, local advertising via
online, newsletter & email advertising, event sponsorships, &
social media campaigns.
- Territory specific, social networking Website, up and running from Day one
- License to run proprietary momstown event programming complete with in-depth 5 year momstown national educational curriculum.
- momstown Training & Business Support
momstown is a turn-key operation, ready to be fueled by your vision and energy for your community.
momstown Testimonials
"momstown is the most vibrant mom community in Canada today. They've
been able to take the best of the 1980's support group and carry that
into the high-tech era for modern moms today."
Ann Douglas, Author & Parenting Expert
Having been around since momstown’s beginning, I’ve seen its team in
action at national meetings and watched it grow from one chapter into a
vibrant, licensed business. Momstown is a great step for any new
entrepreneur who wants to work for herself, provide beneficial service
to her community and stay rooted in family life. We need more
momstowns in Canada!"
Julie Cole, Co-founder of Mabel's Labels
"It's been a privilege seeing Momstown grow over the past little while.
My instructors have developed a lovely relationship with Momstown
owners all across Canada. I love that there are businesses like
Momstown that allows women to be their own bosses, that is why I
started my business as well. From one mom entrepreneur to another I
can honestly say that joining a strong team of people like Momstown
will be a wonderful experience."
Laura Berg, President and Founder of My Smart Hands
Who's the mama behind momstown?
Ann-Marie Burton is the owner and co-founder of momstown.ca and
motivated to grow momstown with an expansion strategy built on mom
entrepreneurs. As the mother of 3 very young children, Ann-Marie
intimately understands the mom consumer and the passion of mom
entrepreneurs. Her own passion comes from building a dynamic business
model, inspiring other entrepreneurial momstown mamas and developing
a national momstown platform to connect and support neighbourhood
moms across Canada.
Prior to becoming a mother and launching momstown, Ann-Marie spent 8
years in Customer Development and Marketing at Unilever Canada and has a
degree in Honours English & Communications from Wilfrid Laurier.
Ann-Marie was honoured to win the
2011 Mom Entrepreneur of the Year Award
from SavvyMom Media, has been named the Woman of the Week by Women’s
Post, listed as one of Canada’s top 50 Mompreneurs in 2010 and is
regularly featured in print, online and television.
Ann-Marie is well suited for the task of both developing the momstown
brand and for leading our ever growing team of entrepreneurial
momstown mamas. Still based in Burlington, momstown has an official
“HQ” team of 4 who support Ann-Marie with Business Development,
Marketing, Online Publishing and Team Leadership.
Curious for more? Visit our licensing page and fill in the basic form
for more information on you can invest in your own business and be part
of the momstown.ca team.
Click here.
